Here we go again. Another **Winter Olympics 2026**. Another massive pile of cash set on fire in the snow. This time, the circus has landed in **Milan-Cortina**, Northern Italy. You would think the big draw for a global event like this would be the humans. You know, the actual **Olympic athletes** who spent their entire lives training for this. They wake up at four in the morning every single day. They destroy their bodies. They eat raw eggs and protein powder. They miss out on having a normal life just so they can slide down a frozen hill slightly faster than the guy from Norway.

But no. That is not enough for you people anymore. The news tells me that the real stars of the show in Italy are the **drones**. Yes, the flying cameras. Apparently, swarms of **FPV drones** (First Person View) are chasing the lugers and the skiers, revolutionizing **Olympic broadcasting** at the cost of our dignity. They are zipping around the ice tracks at high speeds. And the worst part? The summary of this whole mess says that spectators find the drones 'as much fun to watch as the athletes.'

Read that again. Let it sink in. Really think about what that means for the state of **sports technology**.

We have reached the point where a human being doing something amazing is boring to us. A person risking their life on a sheet of ice at eighty miles an hour? Yawn. Seen it. Boring. But a piece of plastic with a fan on it? Wow. Look at it go. We are like cats chasing a laser pointer on the floor. We are simple, stupid creatures who are easily distracted by shiny, buzzing objects.

Think about the insult here. Imagine you are a skier competing in the **Milan-Cortina Games**. You have worked for twenty years for this one moment. You stand at the top of the mountain. The air is cold. Your heart is pounding in your chest. You push off the gate. You are flying down the hill. You are in the zone. You feel like a god among men.

And then you hear it. *Bzzzzzzzzzt.*

Right behind your head. A flying lawnmower is chasing you down the mountain. It is filming your backside in high definition so some guy sitting on a couch three thousand miles away can see the stitching on your suit. And the people in the stands? They aren't looking at your perfect form. They aren't holding their breath for your landing. They are pointing at the robot. 'Look how fast that drone is!' they shout. 'That pilot must have great thumbs!'

It makes me sick.

It is the perfect symbol for where we are right now as a species. We do not care about human achievement anymore. We care about the gadget. We care about the shiny toy. We have become obsessed with the screen, not the reality. The athlete is just a prop now. They are just a moving target for the camera to track. The camera is the main character. The human is just the background noise.

And let’s talk about the pilots. The guys flying these things. They wear those goofy goggles that cover half their face. They sit in a warm tent or stand on the sidelines twiddling their thumbs on a plastic controller. They are playing a video game. That is all they are doing. But somehow, they are part of the show now. We are celebrating the guy playing the video game just as much as the guy risking a broken neck on the ice.

The news says these **flying cameras** are 'everywhere.' Of course they are. We love to watch. We love to spy. We have turned the entire world into a reality TV show. Nothing can just happen anymore. If it isn't filmed from twelve different angles by a swarm of mechanical bees, did it even happen? We need the footage. We need the content.

You know the suits in charge love this. The greedy organizers love it because it looks expensive. It looks modern. It sells ads for tech companies. The politicians love it because it normalizes **surveillance**. If you get used to a drone chasing a skier, you won't mind when a drone chases you for jaywalking or speaking your mind. It’s a win-win for the people who want to control everything. And the crowd just eats it up.

We used to go to sports events to see what the human body could do. We wanted to see strength. We wanted to see speed. We wanted to see someone push past the limits of what we thought was possible. Now? We just want a cool shot for the highlight reel. We want the technology to impress us because we are tired of being impressed by people.

Maybe we should just get rid of the athletes entirely. Seriously. Why bother? It would be cheaper. Just have the drones race each other. Put a heavy bag of sand on a sled and let the robots chase that. The crowd wouldn't know the difference. They would still cheer. They would still buy the expensive tickets and the overpriced hot dogs. They would stare at the buzzing machines and clap their hands like trained seals.

This is what happens when you let tech companies run the world. Everything becomes content. Everything becomes a feed. The sweat and the pain of the athlete doesn't matter. The only thing that matters is getting the shot. It is cynical. It is cold. It fits right in with the modern world. We are building a world where humans are obsolete. We are just things to be watched. We are just data points for the machines.

So, enjoy the **Winter Olympics in Italy**. Enjoy the snow. But don't pretend you care about the sports. You are just there for the tech demo. You are there to worship the machine. The athletes are just an excuse. The real winner is the drone. It is the only thing anyone is actually looking at.

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### References & Fact-Check * **Event Context**: The 2026 Winter Olympics (Milano-Cortina 2026) are currently taking place in Milan and Cortina d'Ampezzo, Italy. * **Tech Trend**: The use of FPV (First Person View) drones has increased significantly in sports broadcasting to provide immersive angles, a trend noted in recent major sporting events. * **Primary Source**: *New York Times*, "[The Drone Games: Flying Cameras Are Everywhere at the Winter Olympics](https://www.nytimes.com/2026/02/17/world/europe/drones-winter-olympics-milan-cortina.html)" (Feb 17, 2026).