Perfumed Guilt at 5,000 Feet: The Davos 'Tax Me' Circle-Jerk


The annual pilgrimage to Davos is upon us once again—that high-altitude ritual where the world’s most successful parasites gather to discuss how best to continue feeding on the host while pretending to be the medicine. This year’s pièce de résistance of performative altruism arrives in the form of an open letter, a scrap of digital parchment signed by nearly 400 millionaires and billionaires who are, quite suddenly and very publicly, allergic to their own bank accounts. Or so they would have you believe between bites of Wagyu beef and sips of vintage Bordeaux.
Mark Ruffalo, Abigail Disney, and Brian Eno are leading this charge into the valley of the obvious. It is a casting call for a remake of 'The Guilt-Ridden Aristocrat,' a play we have seen staged since the first caveman realized he had two extra mammoths and felt a momentary pang of empathy before clubbing his neighbor to death for a better view. These 'Proud to Pay' signatories are begging global leaders to tax them. It is the ultimate luxury: the desire to be forced to do the right thing because you lack the personal fortitude to simply write a check to the treasury.
Let us look at the players. We have Abigail Disney, whose surname is synonymous with the commodification of childhood joy and the systematic crushing of union labor, now acting as the self-appointed conscience of the 0.01%. Then there’s Mark Ruffalo, an actor who plays a man with uncontrollable rage, yet seems perfectly composed while demanding the IRS take a slightly larger bite out of his royalty checks. And Brian Eno, providing the ambient soundtrack to the slow-motion collapse of late-stage capitalism. It is a troupe of professional performers begging for a script where they aren't the villains. They have realized that in the age of social media, 'having it all' is a bad look unless you also have a publicist who can draft a letter saying you hate having it all.
The premise of their letter is that the widening gap between the super-rich and the rest of us is 'unsustainable.' Groundbreaking. Truly, these are the Copernican minds of our era. They have discovered that when a few hundred people own more than half the planet and everyone else owns a mounting pile of debt and a subscription to a meditation app, society tends to get a bit... twitchy. Their solution isn't to divest, to dismantle their offshore trusts, or to pay their janitors a living wage voluntarily. No, their solution is to ask the very politicians they have already purchased to pass laws that might, eventually, perhaps, redistribute a fraction of their hoarded wealth back into the system they have spent decades rigging.
This is the 'Davos Man' in his natural habitat. He flies a private jet to a mountain resort to discuss carbon footprints. He drinks water that costs more than a subsistence farmer’s annual income to discuss global thirst. And now, he signs a letter demanding to be taxed to discuss inequality. It is a recursive loop of ego. If these 400 individuals truly felt the crushing weight of their gold, they could liquidate their assets tomorrow. The US Treasury and various international revenue services accept voluntary contributions. Thousands of charities are starving for funds. But charity is quiet. Charity is personal. A 'call for policy change' is a press release. It is a brand-building exercise that allows them to keep their money while gaining the moral high ground.
The Right, of course, will scream about 'socialism' and 'class warfare,' ignoring the fact that the warfare ended decades ago and they won by a landslide. They will defend the right of a billionaire to hoard wealth like a dragon on a pile of stolen shields, convinced that some of that gold will eventually trickle down into their own empty pockets if they just bow low enough. The Left, meanwhile, will hold up this letter as a sign of progress, a 'turning tide,' failing to see it for what it is: a tactical retreat. The wealthy aren't calling for taxes because they love the poor; they are calling for taxes because they have noticed the peasants are starting to look at the menu and realizing 'billionaire' is the only thing listed. It is insurance. It is the price of not being dragged out of their beds when the bread finally runs out.
History is littered with these moments. The French nobility thought a few concessions might keep the guillotine in the shed. The Roman elites thought some free grain and a few more gladiatorial games would distract from the rot at the core of the empire. But those people were amateurs compared to the modern billionaire. Today’s elite have mastered the art of the 'open letter.' It is the perfect medium for the man who wants to change everything without changing anything at all. It costs nothing, it requires no sacrifice, and it provides a warm glow of moral superiority that lasts just long enough to get through the next cocktail party.
The World Economic Forum is not a place where solutions are born; it is a place where problems go to be massaged into manageable talking points. By the time the delegates descend from their Alpine fortress, the 'Proud to Pay' letter will be used as coasters for champagne flutes. The wealth will remain concentrated, the political influence will remain bought, and the signatories will return to their estates, secure in the knowledge that they are 'the good ones.' It is a farce, a tragedy, and a bore—all wrapped in a bespoke suit and delivered with a condescending smile. We are all just spectators in a theatre where the actors are also the producers, the directors, and the people holding the only tickets.
This story is an interpreted work of social commentary based on real events. Source: The Guardian