Ubisoft Decides Making Video Games Is Actually Very Hard And Would Rather Stop


It is always a special moment when a giant company looks at the one thing it is supposed to do and says, "No thanks." That is exactly what is happening over at Ubisoft right now. You know Ubisoft. They are the French giants who gave us *Assassin’s Creed* and *Just Dance*. For years, they have been the factory of the video game world, pumping out massive, shiny products like a car manufacturer. But apparently, the factory is broken.
In a move that screams "we have absolutely no idea what we are doing," the company has announced they are canceling six games. Six. Not one little mistake. Not two bad ideas. Six entire projects are going into the trash. Among them is a *Prince of Persia* game. Imagine being a bakery that throws away six batches of dough before you even turn on the oven. That is the level of planning we are dealing with here.
But wait, it gets better. They are not just throwing games away. They are also delaying seven other titles. Seven. If you ordered a pizza and the driver told you he was going to be late seven times, and then told you he threw six other pizzas in the river, you would probably stop ordering from that place. But in the world of big business, this is called "strategy." They call it a "restructure." I call it a disaster that anyone with a calendar could have seen coming.
Let’s talk about this word: "restructure." Executives love this word. It sounds so clean. It sounds like they are just moving furniture around in a living room to make it look nice. But that is not what it means. In the real world, outside of the boardroom, "restructure" means closing studios. It means people losing their jobs. It means artists and programmers who spent months or years working on those six canceled games are now being told their work was for nothing.
It is fascinating to watch these companies operate. They spend years buying up smaller studios, getting bigger and bigger, bloated with money and ego. They promise the world. They announce fifty games at once to make their stock price go up. Then, when the bill comes due and they realize they actually have to *make* the games, they panic. They realize they cannot afford the monster they built. So, they start chopping off limbs to save the body.
The cancellation of a *Prince of Persia* title is particularly rich. This is a franchise people actually like. It has history. It has style. But clearly, it did not fit into the spreadsheet. Maybe they could not figure out how to sell you enough digital hats in it. In the modern gaming industry, if a game cannot be turned into a shopping mall, it is not worth making. Why make a good game when you can just delay seven mediocre ones?
This entire situation exposes the tragic comedy of the modern video game industry. It is run by people who seem to hate video games. They love money, sure. They love quarterly reports. But the actual act of creating art? That seems to be a burden to them. It is an annoyance. They would prefer it if you just sent them the money without them having to do the hard work of coding and designing.
Think about the sheer waste. Millions of dollars were spent on those six games. Thousands of hours of human life. All of it gone because the people at the top changed their minds. It is the ultimate expression of corporate incompetence. They treat creative work like it is an assembly line, and when the machine gets jammed, they just shut down the factory.
So, what is left? *Just Dance*? Yes, we can all dance while the ship sinks. That seems appropriate. Ubisoft will survive, of course. They are too big to fail completely right now. They will release another *Assassin’s Creed* where you climb a tower and look at a map, and we will all buy it because we are creatures of habit. But let’s not pretend this is normal.
Canceling six games and delaying seven others is not a "pivot." It is a cry for help. It is an admission that the people driving the bus are asleep at the wheel. The next time you see a polished trailer for a new Ubisoft game, just remember: for every one that comes out, there are six ghosts in the graveyard and seven more stuck in purgatory. It is a very expensive way to be this bad at your job.
This story is an interpreted work of social commentary based on real events. Source: BBC News